My name is Josh Schoenwald.

 

I've known for just about my entire life that many things in this world are designed rather poorly. Since about 1995 I've been doing something about that. I started out designing websites, then moved to web apps, mobile apps, and desktop apps with a bunch of other things strewn in between. My credentials say I can call myself a Cognitive Engineer, but most people don't know what to make of that. I've also been known to dabble in graphic design from time to time.

 

I try to use products and services that are designed with intelligence. This is often difficult, and it makes me sad. My platform of choice is built by Apple, but I'm a general technology nerd and I like to play with shiny new toys. I have a Wii.

 

Aside from things that require me to sit in front of a screen, I'm an avid baseball fan, college football fan, tennis player, and music connoisseur. I also enjoy many beverages that are fermented as well as some that aren't. I like traffic lights (but not when they are red).

 

Since that surely isn't enough, I also like to write about all the things I've just mentioned, so that's the sort of stuff you'll find here.